WALTERFEDY Exhibition & Art Rental Program
Exhibition runs from February 1 to August 31, 2019

Submissions Due by 6 pm on Monday, January 21, 2019
All Applicants Notified by Monday, January 28, 2019
Art Delivery – Between 8 am to 5 pm on January 29 & 30 by artist to WalterFedy
Art Install - January 31, 2019 by AP
Exhibition Opens - Friday, February 1, 2019
Opening Reception(s) & Art Pickup - TBA

675 Queen St. S., Suite 111
Kitchener, ON N2M 1A1


  1. Applicants must be paid-up Art$Pay members at the time of submission and rental period. See here for membership benefits, terms and to become a member

  2. Each member may submit for every exhibition and rental period

  3. Recent original artwork, including limited edition work having 25 or less copies visibly signed and numbered

  4. Work submitted must be available for that rental period and delivered ‘exhibition-ready’

  5. A sample Artist Rental Agreement can be found here. An agreement specific to this project will be provided by email to the selected artists.

Deadline is
by 6 pm on Monday, January 21, 2019, by email to
Only complete submissions received by deadline will be considered.

  1. Email subject: “(Your Full Name) – WALTERFEDY Art Rental Submission” Your full name, phone(s), email and website address in the body.

  2. Specify your preferred contact info for sales enquiries to be posted on art labels.

  3. Up to (5) five good quality jpg images of eligible original recent artwork. A variety of size and price ranges in a submission may increase changes of selection as there is a finite budget for each rental period. Include an additional image to show the frames of any framed work in your submission.

    If the images will exceed 2 MB, please upload your images to Dropbox, Google Drive or another file-sharing service and provide a link in the body of your submission email. Contact AP for help.

  4. An image list, in this order: title, year, medium(s) specified, if the work is framed or unframed and those corresponding dimensions in inches, price for each piece excluding all taxes and commissions.

    Include any special display considerations. Include your full name if an attachment.


  1. Images may be used by WALTERFEDY and Art$Pay for promotional purposes.

  2. Artists are paid 4% per month of the total ‘regular’ value to rent your art work for display, a different scenario from a public exhibition.

  3. Artists agree to pay 20% commission back to Art$Pay on all sales at the closing of the rental period, and on any sales or commissions received as a result of this opportunity for up to 30 days afterwards, payable when sales payment is received. The artist receives all rental income and 80% of any sales.

  4. If WalterFedy purchases artwork on display, any rent paid to that point in time is deducted from the price.

  5. All applicants will be notified by email by or Monday, January 28, 2019 and the Artist Agreement will be attached for successful applicants. A printed signed copy is to be delivered with the art on January 29 or 30 to WalterFedy reception. All art packaging is to be removed and taken by the artist.


  1. The WalterFedy Staff, numbering about 200 at the Kitchener location, will be selecting the artwork for this exhibition. From their feedback, AP will assemble a varied exhibition to fit within the allotted budget. Additional ‘staff picks’ not on display will be announced electronically.

  2. WalterFedy produces art labels and signage, mounted beside each displayed work.

  3. Sales enquiries are directed to the artist contact info on the art label. Sold work must remain in place until the end of the rental period. The artist is to notify AP of any sold work by title and price. AP will arrange for a red dot to be placed on the art label.

  4. AP will arrange with WalterFedy for the artist to have an on-site consultation as necessary for a prospective buyer but the office is not open for general viewing of the rented work. This is not a public exhibition.

  5. This partnership project is part of an important AP educational initiative on fair pay for artists, and that paying a small rental fee rent is just one of many better alternatives to free exposure. Please do not reduce or inflate your art prices. AP has a limited budget for each exhibition. The company also generously hosts an opening reception and covers bar expenses.

  6. If approved, AP is planning a daytime staff opening reception early on the exhibition, staff art activities designed for arts education and engagement, and an evening AP opening reception. There may be some paid opportunities to create art or do demonstrations on-site. More info to come in 2019.


1. What about sales and AP commissions?
The 20% pre-tax commission on sales and booked art commissions payable to AP on the ‘honour system’ helps to keep the project going, growing and generates future opportunities for members. All rental income goes to the artist.

Each artist handles their own financial transactions and deliveries of sold work. Installments and other arrangements are up your decision. Helpful information on getting paid and other business arrangements are posted at in the TOOLBOX under Art Practice Basics.

2. What does AP do?
An artist-run, non-profit organization, Art$Pay connects visual art practitioners with opportunities, community, and advocates for fair pay. The $35 annual member fee pays another practitioner to work on members’ behalf to do postings, website maintenance and communications.

Member benefits includes access to display equipment at member rates, a Discount Card for use at Curry’s Artist’s Materials, Chapters Waterloo, THEMUSEUM, ZM Cycle & Fitness, Open Sesame and more, free art critique sessions in public galleries with paid professional art experts, curated art rental opportunities including The Centre In The Square, juried exhibitions and sales organized for members, notifications of posted jobs and Calls, subsidized workshops, monthly Meet-ups with organized Artist Talks, and other benefits here.

3. Who selects the work, plans and installs the displays?
The client’s representative, in this case the WalterFedy staff will choose the artwork. AP will plan and install the display with help from other hired AP professional(s) as needed.

4. Other questions?
Please contact Cathy Farwell, AP Manager at